A business card is still a necessity, even in the age of LinkedIn and social media. Why is it important to still have a business card, even in the digital age?
A business card helps establish your company as legitimate and trustworthy. It is one way to tell people that you’re running a real business.
Business cards play an important role at networking functions. Giving out a business card enables you to build connections with associates, as well as potential customers, clients and suppliers.
They are one of the fastest and easiest ways to share your business contact. Your business card design and layout should support your brand and make your business card stand out.
Here are some elements of an effective business card.
Your business card needs to include essential information, namely:
- Your name
- Job title
- Business name
- Business phone
- LinkedIn profile
Some people cram as much information as they can onto their business cards by adding a sales pitch, a list of services and a bio. There’s really no need to overload a card by adding all these details.
Be selective about the information on your business card and keep your business card simple.
Legibility is key on your business card. It’s important that your clients can see your details at a glance.
The information on your business card needs to be easily identifiable and legible. Your business card is not the right venue for too many unnecessary design elements. Use simple and legible typefaces. If you want to add interest to your card, use your company logo as the main design element.
Your logo and colour scheme are key visual choices for your company’s branding and play a role in your business card. They also influence your business card’s layout. Your business card design needs to be aligned with your brand’s colour scheme. Your card can quickly and effectively communicate your company’s brand personality through visuals and colours.
One quick way to add impact to your business card is to use a special finish. This enhances your business card’s appearance and appeal. Some finishes also provide protection on printed material to prolong their quality. While a special finish makes your card stand out, make sure you’re choosing a finish that is relevant and appropriate to your brand.
Consider having your business cards professionally designed and printed. While you can design and print your own cards to minimise costs, DIY business cards may not make the best first impression. When you partner with a professional design and printing service, you can work closely with their graphic artists and typesetters, to achieve the results you expect.
We Design and Print Business Cards For You
Woolston Printing is a printing company with over 90 years of operation. We print and design customised stationery for Australian businesses.
We provide creative solutions for your business with a sharp eye to guarantee excellent results. Contact us on 03 6391 8481 for enquiries.