Branding is critical to a business because of its overall impact on your company. A business can operate for years without really knowing its corporate brand. A brand is more than just your logo or slogan; it is how your customers perceive the business, and what they can expect from you.
The following are some elements of company branding, and why they are essential for your business:
1. Customer Recognition
Your company’s brand image encompasses both business elements and brand associations such as excellent service, reliability and quality. Maintaining a consistent image, particularly during customer interactions, enables you to develop a brand that is easily recognisable.
A logo is one of the most important elements of branding because it serves as the face of your company. A professionally-designed logo should inspire recall and make an impression at first glance. One way to communicate your corporate branding is through offering promotional products, such as printed business stationery.
2. Credibility and Equity
Maintaining a stable brand image contributes to a customer’s relationship with your brand. According to Forbes Magazine, the more often you deliver on your brand promise, the easier it would be for customers to remember your brand and what it represents.
One way to do this is by regularly discussing your core values and culture code to your employees. This helps ensure that all team members know what is expected from them, and how you need to position them in the market. When colleagues understand your company’s core values and put them into practice, they are better able to represent your brand to potential clients.
3. Establish Loyalty
A good brand creates loyal employees. It gives people something to believe in and stand for, and understand the purpose of your organisation. Great branding makes employees feel like they’re part of something significant that adds value to people’s lives, and not just a cog in a wheel.
Creating a solid brand establishes customer loyalty, too. When your customers identify with you, your brand will live in their minds, strengthening the chances of their return and broadening the opportunities for brand recognition through word-of-mouth. The more your image finds its way into social media and general conversation, the greater the chance of visits to your website or store.
Once you have established your brand, you and your team need to maintain its consistency across all platforms. Whether your company is seen online or in print, your logo and titles the same design, format and colours ‒ everywhere.
Keeping your branding consistent ensures that the information relayed to people is not confusing or misleading.
Brand image is essential for your business. Being intentional about your brand enables you to build better relationships with your current customers and invite new prospects.
Your brand image needs to convey what you want to say. When customers buy your products or services, they also buy into what your brand stands for and the quality of work your brand represents. Corporate stationery plays an important part in the familiarity with your brand and professionalism of your company.