Brochures still prove to be effective marketing tools even in the digital age. They are tangible and easily accessible — you don’t have to access the internet to read a brochure. They are also a good way to introduce a new product, service or your company in general with the quick and cohesive format that your audience can read anywhere, regardless of whether or not they’re online.
While the challenge lies in getting as much essential information as you can in only a few pages, one should not overlook the design aspect of creating a brochure. After all, your goal is to make your leave a good, lasting first impression so that your audience remembers your name.
Play Around with Shapes
A brochure with an unconventional appearance will immediately catch your audience’s attention and set you apart from your competitors. You can start by switching from the traditional bi-fold and tri-fold A4 paper to designing a circular or triangular brochure. You can also change it up by folding your brochure accordion style which makes your entire brochure easily viewed vertically or horizontally instead of having it bound at the centre.
Your brochure can also take the shape of something that represents your brand and your company. Make a pizza-shaped brochure if you own a pizza place or construct it like a diamond for a jewellery store or pawn shop. As long as it is on brand, go for it and think beyond the pamphlet style.
Explore Other Fonts
Go-to fonts like Arial, Helvetica and Times New Roman are great design elements that display simplicity and professionalism. However, if you want your company to stand out from other brands, explore other fonts and use them to your advantage. There are many options outside the font sets provided by word processing and graphic design programs that give an eye-catching typographic effect.
Use two to three fonts that not only reflect your brand but also complement each other. Remember that your material has to be easy on the eye so don’t overdo it. Make your fonts consistent with other promotional materials you may have.
Make It Worth Keeping
Combining these design elements will not only introduce your audience to your company but also make them remember you. They might not buy your products or need your services immediately, but they can at least keep your creatively designed brochure for reference and look at it again when they need it.
Woolston Printing knows that printed brochures are one of the most versatile ways to advertise which is why we use high-performance printers to produce crisp, clear images on quality stock paper.
To meet your marketing needs, we provide standard bi-fold or trifold, multiple panel folds and custom fold arrangements. We also offer additional finishing options, including embossing, die cutting, foil and spot UV lamination that will capture the attention of your audience.
Contact us today to learn more about our brochure printing services. Call us on (03) 6391 8481, and we will happily respond to all of your enquiries.